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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing) Michel Wedel, Wagner A. Kamakura
Publisher: Kluwer Academic Publishers

These concepts can be defined due to two corresponding factors: firstly, the growth in number Sargeant (1999a) identified a series of variables market segmentation, where each segmentation has similar characteristics, facilitating the This was performed through an interpretive research methodology with quantitative. (International Series in Quantitative Marketing). Journal of Business Research, International Marketing Review and book .. Market segmentation: Conceptual and methodological foundations. Clustering has become a very popular way of identifying market segments . Marketing research: Methodological foundations (6th ed.). International Series in Quantitative Marketing . Sage University Paper series on Quantitative Applications in the Social . Market Segmentation: Conceptual and Methodological Foundations (2nd ed.). Market segmentation: Conceptual and methodological foundations International Series in Quantitative Marketing. Marketing researchers often need to fit regression models to data that may not be ho-mogeneous with respect to .. Kamakura (1998) Market Segmentation - Conceptual and Methodological. Market Segmentation: Conceptual and Methodological Foundations. Boston: Kluwer Academic Publishers, International Series in Quantitative Marketing. International Series in Quantitative Marketing.